I even hated the sound of the word. For me face-to-face networking has been akin to a root canal or going to the DMV. I just do not want to interrupt people, burst in, or my worst fear, say something stupid; I would fear that I would have absolutely nothing to say. I’ve always been [...]
How many of you have heard a store owner say, “I’m not a salesperson?” Have you said it yourself? What do you supposed that means: to be or not to be a salesperson? The typical picture we get of a sales person is that of the late, great pitchman Billy Mays or the Shamwow guy. [...]
For those of you who do email marketing (and this should be all of you) there are some things that may be of interest to you. Number one is that (according to the Direct Mail Association) the ROI for email marketing is over $40. That means that for every $1.00 you spend on email marketing, [...]
We all know that the best advertising is word of mouth. Referrals and testimonials by far work the best. We trust our friends and relatives to be honest in their recommendations. After all, we will be seeing them again. A portion of a chart from www.emarketer.com from a survey done by Lightspeed Research is reproduced [...]
Customer Lady Frugal: You charge 11 cents more for stamps than the post office! Your mailing and shipping rates are almost double those at the post office – that’s outrageous – maybe even illegal. This is outrageous!! Store Owner: Ma’am, I don’t sell stamps here. I don’t sell shipping, boxes, bubblewrap, copies, peanuts, or faxes. [...]
