Monday, December 7th, 2009...12:20 pm
Spice-up Your Flat Screen Slide Show with Christmas Pictures
Many stores have found the use of a flat screen with a slide show to promote their products and services to be effective in-store marketing. The TV is usually placed behind the counter for customers to watch while their packages are being processed.
Some stores have gone so far as to remove all the other posters and signs from what had become cluttered wall space and placed all of their information into the slide show.
A economical alternative mentioned in this blog is a couple of digital picture frames placed on the counter with a slide show of a featured product or service instead of the flat screen. But with the dramatic drop in the price of flat screen TVs, the digital picture frames have for some stores become an addition rather than a substitute.
Like every other media, the impact of the message and the media gets stale and overlooked over time. It is important for the effectiveness of the slide show to keep it fresh and current. Even a background change can help readership.
The Christmas holiday season is a good time to make a change and redirect your customers’ attention to your screens.
Go to a search engine images page and search for holiday pictures to download and create a festive holiday show. We found in the corporate store that it was noticed and positive comments were made. Some good customers noticed the screen for the first time.
Here’s an added attention getter: Sign up for XM Radio and play the holiday music near the slide show. Your XM Radio subscription includes the licensing requirement of BMI, and ASCAP so no addition fees are required. XM Radio also offers online radio that could be played through the TV speakers.
A couple of Cautions:
Be sure that you do not use copyrighted pictures without written permission in your slide show.
You should be aware that if you play music from a recording in your store, you will need to purchase licenses from BMI, ASCAP , and SESAC to be legal. Generally, radio and TV music is exempt from fees under a typical retail shipping store situation:
Other than a food service or drinking establishment, that is 2000 square feet or larger must secure public performance rights for TVs or radios if the following conditions apply:
For TV, if the establishment is using:
- more than four TVs;
- more than one TV in any one room; or
- if any of the TVs used have a diagonal screen size greater than 55 inches.
For radio, if the establishment is using:
- more than six loudspeakers; or
- more than four loudspeakers in any one room.
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