Friday, November 13th, 2009...2:01 pm
What You Sell, Part 2
Customer Lady Frugal: You charge 11 cents more for stamps that the post office! Your mailing and shipping rates are almost double those at the post office – that’s outrageous – maybe even illegal. This is outrageous!!
Store Owner: Ma’am, I don’t sell stamps here. I don’t sell shipping, boxes, bubble-wrap, peanuts, or faxes. Those are not my products or services. I sell happiness. I offer you a good day.
That’s right. We tend to give days a grade – pass/fail. It was a good day. It was a bad day. Each day is comprised of pluses and minuses and these are put on our emotional scale and from the balance we grade the day. We generally wake up all balanced and neutral with a new beginning each day. Good things happen to us every day as do bad things. When the good wins over the bad we become happy and call it a good day.
Happiness is measured by the attitude we develop from the balance of good and bad. Few people, after a day of overwhelming good events will be unhappy (although I do know some). The more good days we have we not only feel better, but become healthier, treat other people better, sleep better, become more productive, live longer, enjoy life more.
The contacts you make throughout the day can have a significant effect on your feelings that day. The clock works, the shower works, the coffee pot, the fridge, the TV, the A/C, the windows, the lights are all adding to your unconscious emotional positives.
Your husband smiles, the kids cooperate, your car runs well, and the weather looks good, you look good.
So, let’s pick it up as you leave your home.
You back out of the driveway and some jerk speeds down your street, swerves to miss you and lays on the horn, you get cut off a few times on the freeway, another driver may not use all of his fingers to wave at you, you daydream past your exit, get to work late with no good parking, and into work you go only to meet your boss at the door looking at his watch. Your voicemail screams, a lazy co-worker is getting promoted, and you just Replied to All by mistake. Oh, for a happy place.
Good day? Or Bad day? Your subconscious is starting to turn the dial on your attitude in the wrong direction.
The rest of the morning goes ok at work, but you need to send a heavy package at lunch time. Remember you have a budget meeting this afternoon and you could use some plus signs. Do you go to the Post Office or your friendly Neighborhood Postal Center? Let’s decide:
[table "2" not found /]Add ‘em up. Has anybody ever left a Post Office happier than when they went in?
We’ll see to it that you feel happier when you leave this store than when you arrived. Have you lost weight?
Customer Lady Frugal: Do you ship to the UK?
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